& Strategy

  • Client: HopBar
  • Date: 2018
  • Brand Consultancy

  • Market Strategy

  • Product Marketing Consultancy

  • User Experience

HOP are on the front line of food innovation! Using the power of cricket protein to bring a healthier, more nutritional and sustainable food product to the world. Our task was simple, help HOP better understand it’s place within the world and better connect with their target audience. Through the delivery of simple face-to-face conversations we helped HOP understand how best to approach their marketing and engage with their consumers.
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