How we helped Vertex increase brand awareness
The brief was simple. Vertex Resourcing wanted to start taking their brand and their marketing seriously, and they wanted to make their brand scream in amongst a very crowded FMCG space. How they wanted to achieve this was through a total re-brand and really pushing the digital marketing front.
Services
Full Service Marketing, Branding & Website Design
Platforms
All Major Social Media Platforms, Webflow, Bing, Google & Google Analytics
Result 1
Result 2
Company Overview
Since its creation in 2006, Vertex Resourcing has become the go-to partner both for organisations in the Consumer Goods industry and individuals looking to further their career in this exciting space.
Execution
The Vertex brand needed to be bold, vibrant and really highlight that Vertex understands the FMCG industry. So, taking inspiration from many great food and drinks brands, we designed a brand and a website that made the user feel like it might actually be on an FMCG website, whilst still providing all the messaging of a ‘best in class’ talent attraction service.
The content reflects the expertise that Vertex has to offer to all in their industry, so a strategy was developed that incorporated a mixture of industry news, top tips, latest opportunities and newsjacking pieces that jumped on major trends in their industry.
The focus is to drive engagement and strong brand advocacy, not just a high follower count.
Results
The results for Vertex have been a story of consistent growth!
Going from zero marketing to a new brand, website and engaging digital content, has led Vertex to become one of the most sought after FMCG recruitement agencies in the UK.
- Social Reach has increased by 39%
- Web Traffic has increased by 20%
- Lead Generation has increased by 97%
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