Hop
August 2020

Helping HOP better connect with its customers

Beanstalk helped HOP to better understand and connect with its customers through branding.

Services

Consultancy, Strategy, Branding

Company Overview

HOP are on the front line of food innovation! Using the power of cricket protein to bring a healthier, more nutritional and sustainable food product to the world.

Execution

Our task was simple, help HOP better understand it’s place within the world and better connect with their target audience.

Through  face-to-face consultation sessions we helped HOP understand their target market better, and how best to approach their marketing, allowing them to better engage with their consumers.

The sessions were delivered after we carefully spent time researching their target market and industry, which ultimately allowed us to look at what their consumers best interacted with and the most cost effective way they could capitalise on this, through strong branding, consumer focused language and of course the use of influencer marketing to drive consumer trust.

Results

The results for HOP are incredible, they went from a small start-up looing to push their way into a very crowded sports supplement and healthy eating market, and have now since grown into a market challenging start-up, that is set for big things in the future.

Their use of influencer marketing and branding that doesn't hide behind what they are, has been a key driver in their success.

Testimonials

Don't take our word for it, take theirs!

The Bean did me good

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Orci tempor bibendum aliquam lacus, elementum. Diam viverra sit fermentum imperdiet ornare. Pharetra interdum sit donec quam. Est nibh porta lobortis est amet. Ultrices adipiscing elementum odio ac sed lorem sit justo. Eros tristique adipiscing gravida sit.”

John Carter
VP of Marketing at Webflow

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Orci tempor bibendum aliquam lacus, elementum. Diam viverra sit fermentum imperdiet ornare. Pharetra interdum sit donec quam. Est nibh porta lobortis est amet. Ultrices adipiscing elementum odio ac sed lorem sit justo. Eros tristique adipiscing gravida sit.”

Jason Larson
Marketing Lead at Google

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Orci tempor bibendum aliquam lacus, elementum. Diam viverra sit fermentum imperdiet ornare. Pharetra interdum sit donec quam. Est nibh porta lobortis est amet. Ultrices adipiscing elementum odio ac sed lorem sit justo. Eros tristique adipiscing gravida sit.”

Sophie Moore
Head of Marketing at Facebook
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