SEO

5 Best Tools to Begin Your SEO Journey

An all encompassing round up of the 5 best tools you could be using to get started with your search engine optimisation.

We are here to explore some of the most promising tools that you can use for your small business, to help you measure and track your performance on the big world wide web. 

Whilst it’s brilliant that there are so many options available to use, it also means that a lot of you probably haven’t the foggiest over where to start. Keep reading and you might find out...

We’ve got 5 fab options to introduce you to, and we’re going to provide you with a well-rounded explanation of their purposes and benefits. 

  1. Google Analytics
  2. Moz Pro
  3. Ahrefs Backlink Checker
  4. Google My Business
  5. SEOCrawler

So, let's start off with a familiar face: Google!

Google Analytics:

It's widely known that Google dominates the search engine field miles above any of its competitors by taking almost 90% of the search engine market share. Arguably this makes Google analytics the most essential SEO tracking tool you should have under your belt. 

Most SEO tracking tools display data provided from Google, but are not as in depth and detailed as Google's own analytics service. It’s always best when it comes straight from the horse’s mouth, as it were.

The platform offers a lot of valuable data for businesses about how their website is performing. The system outlines 3 important types of data essential for progress tracking:

  • Acquisition: Where your visitors are coming from?
  • Behaviour: What they are doing once on your website?
  • Conversions: How many visits become sales or leads?
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Furthermore, with Analytics you’ll be able to tap into which is your leading demographic and even find out what countries you’re getting the most traffic from. You’ll also be able to track the level of engagement, as well as finding out which pages are getting the most hits (or misses).

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If you fancy getting the complete Google package, take a look at Google’s Data Studio. It  combines the information from both Analytics and Search console, which informs you how Google finds and serves up your website on result pages.

Another bonus is that it enables you and your team to collaborate together on projects. Teamwork makes the dreamwork!

Apart from Google’s data packages the following two programs also incorporate many functions relevant to your business. Not only will they provide you with valuable analytics, but also help you improve your on-page and off-page SEO.

Moz Pro:

MOZ Pro combines all the essential SEO tools - keyword research, audits, backlink analysis and more. It’s an excellent resource when it comes to fixing a lot of issues, and will guide you through them step by step.

Let’s look more deeply at their Keyword Research, shall we.

Unlike any other keyword tool, MOZ’s explorer displays unique “lateral” keyword search results. The way it works is easy peasy: just enter a word/search term and it will display closely related keywords. Sounds like any other keyword tool, right? What distinguishes MOZ from its counterparts is how it presents you with other suggestions that are categorised as “outside-the-box”.

Let me show you what I mean:

If you search for a word like “weight loss” you will usually get closely related suggestions like “weight loss foods” or “weight loss pills” and so on. However, MOZ will show you other suggestions like “foods that help men burn fat” etc. This is going to help further your understanding of what your audience is looking for.

Alongside the keyword outcome, MOZ will show you how many potential clicks you could gain by using the keywords and also prioritises them:

  • Organic Click Through Rate (CTR): It predicts the amount of clicks you would get if your site was to be featured on the top 10 Google search results for a specific keyword or search term. This is useful as there are many variables that can affect the amount of clicks you will get, such as paid advertising and featured snippets.
  • Priority: An overview on keywords to determine whether or not a keyword is relevant. It ranks them out of 100, which can be useful if you’re feeling overwhelmed by keyword data and you want a simple way to know which keywords will drive the most traffic to your website.


Ahrefs' Backlink Checker:

Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or web page. It’s the second most used web crawler, after Google of course.

This program can show you the five most linked pages, most common anchor texts, the total number of backlinks and referring domains, proprietary Domain Rating (DR) and URL Rating (UR) scores. It’s powered by the same industry-leading database as a premium tool.

Their dashboard is designed to be straightforward and is compatible for ‘dummies’. It allows you to oversee other sites’ backlinks and keyword usage. When you paste a particular link like your website it will present the amount of authority you hold and the amount of organic traffic you have received.

Google My Business:

Google My Business is a free tool that allows you to put your business on the map. If you run a nail salon, for example, people might search for ‘nail salons near me’ or ‘nail salons in *your area*’ and you’ll appear in their results! 

All you have to do is create your account and input the details of your company. Here are some requirements for Google’s Business profile optimisation:

  • Creating your account and verifying your ownership
  • Providing and updating your information - including location
  • Include your logo and working hours (if applicable), relevant images and even payment methods

It’s an extremely efficient way to connect with your customers and can also help you rank higher on search engines. Google My Business allows you to interact with your customers by answering queries, reading and responding to reviews, and enabling a direct line of communication. 

Remember: don’t delete reviews that you don’t like, that is BAD business practice. Any press is good press, that's what I say.

SEO Crawler:

SEOCrawler is a leading on-page tool that is used by more than 5,000 businesses, because it helps them increase their rankings, visibility and conversions. Some of the benefits are:

  • The site auditor analyzes your website speed, and can detect any duplicate titles, tags and content. It also inspects any broken links that have occured and offers you a list of improvements that you should make.
  • The rank tracker monitors the changes across the search engines in which you are present.
  • It can inspect competitor advantages e.g. where they’re ranked and comparisons of traffic.
  • SEOCrawler can offer you real-time data about your website and keeps track of your website’s progress.


The true value of this particular tool is that it enables you to automate the process which would typically cost you hours and hours of manual work. This way you can save yourself some time and money. Cha ching.

These tools are just a small slice from the bigger pie, but are key players in anyone’s SEO strategy. As Avinash Kaushik (author of Web Analytics and Web Analytics 2.0) has said:



If you’re still unsure about taking SEO into your own hands, just book an appointment with us and we will give you a hand!

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