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3 Steps To Starting a Successful Small Business Blog

A quick 3 step guide to help you begin your business blog and maximise it's chances of success.

These steps might sound straightforward, but I want to help you really put hammer to nail when it comes to carrying them out. The devil is in the details, after all!

  1. Set yourself SMART goals
  2. Decide what you want to write about
  3. Choose a title for your first post

1. SET GOALS FOR YOURSELF

The first question you should be asking yourself is ‘why’? What do you want to achieve from blogging? How do you want it to positively impact the growth of your business?

As a smaller scale business, setting yourself some clear and precise goals is very important. But, they have to be SMART. Specific, Measurable, Attainable, Realistic and Timely. 

One example of a goal that is not smart might be, “I want to get more visitors to my website”. I like to call this a “so, what?” goal. Now, if we were to make that a bit smarter, it might sound more like “I want to see an organic traffic increase of at least 6% per month to my website”. Sounds much better, right?

You might have a goal to ‘eventually write an e-book’… or, do you have a goal to ‘write a 4000 word e-book by a specific deadline’? You see where I’m getting at.

2. DECIDE WHAT YOU WANT TO WRITE ABOUT

This is often the trickiest part - you know you want to start producing some written content for your existing and prospective clients/customers, but have no idea what you want to put out there.

First and foremost, your content needs to be educational. Most people are searching to learn something. So, put yourself in the shoes of your target audience and the potential questions and problems that they might be looking for. These are the things you should be empathising with, and providing answers for. Start really establishing yourself within your industry!

If you’ve got a lot of developing ideas, start jotting them down! It’s no good having them jumbled up in your mind, you risk forgetting them that way. Brainstorm a list of topics you think you could write about, and don’t leave anything out. The more, the better - especially as you’re going to want to start planning for your future pieces, too. 


Remember: try niching yourself down as much as possible - only write about what your brand wants to be recognised for.

Crucially, write about your industry, NOT yourself. Not everyone wants to hear about what you do and why you’re so amazing at it - I know, I was as shocked as you when I found out.

3. CHOOSE A TITLE

Create a 'working title'

So, once you’ve figured out what you want to talk about, you can start off by creating a working title. You should come up with a simple, temporary draft for the title of your post that encompasses your topic in its most basic form. 

Once you’ve completed writing the post, you’ll know exactly what tone you’re going to want to set and will be able to come up with a finalised version of this working title. Something that’s a bit jazzier and will actually capture your prospects’ interest, instead of making them click on the article below yours.

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There are a few best practices we can recommend when it comes to actually deciding what your title should look like, and getting those users engaged.

The first one is researching keywords for the topic you have chosen. This is an excellent way to maximise the chances of your blog post performing well, because you can find out what types of keywords and search terms are already getting the most attention in relation to what you’re posting about, and integrate one of these into your title.

The second is ensuring you make the value of your post clear. Bring light to what the reader is going to get out of it and show them that you can make their learning an interesting experience. Really draw them in from the get-go, the title is your first impression so don’t make it a snooze fest before you’ve even started.

Last but not least, bracketed clarification at the end of titles is a practice proven to have a good success rate. In fact, an analysis carried about by HubSpot showed that these headlines performed 38% better than those without. For example, How to Write Blog Headlines People Will Actually Click On [Report] lets readers know that it is an informative report, and also emphasises the authority of their message.

Length

When deciding your final title, length is an important factor. Whilst there is no character limit on Google title tags, we recommend that the ideal length for the title of your blog post should be 60 characters

Keep in mind that Google will only show the first 50-60 characters of your titles on their search engine result pages, and it will help if users are able to read the full title instead of part of it - if they immediately know what information you’re providing them, they might be more encouraged to proceed.

...LET'S GET STARTED

Now you’re all set to get your head down and put pen to paper. But if you’re still having trouble getting your business blog up and running, we're here to give you a helping hand!

Check out the services we provide here.

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