Brand Advocates create content about brands more than twice as much as non-advocates, and the average person has 155 friends on Facebook alone
. Let that sink in for a moment.
That means that on average just one of your brand advocates will be likely to reach at least 155 people with a single post, promoting your brand, for free.
Here’s the best bit, they probably are already doing it, because advocates are not generally in it for the money, they do it because they are passionate about what you do, who you are and your products or service.
If anything you will at least have a whole bunch of free top quality social media content, that is already getting noticed, and you know the owners will be more than happy for you to like, comment and even share on your own page, saving you a lot of effort.