Lockdown hit us all pretty hard, but for small gym owners it was and still is, extra devastating.
Rising costs, landlords still charging property rents, bills need to be paid, and just like the hospitality industry, gyms do really need you to come into their premises to work. Or do they?
Joe Kelly owner and JKK Fitness in Hertfordshire, has shown how through hard work and creativity any business can adapt and not only survive but thrive.
During the first lockdown, he knew like many online was the only way forward, so started a YouTube Channel offering online training programs, but he didn’t stop there and try to compete with the hundreds of other fitness channels, he also provided an equipment rental service to his members….Genius, not only are you providing a great platform that keeps you connected to your members, but you are also bringing in a revenue stream from all those assets you have just sitting around unused.