Start Building up the Digital Side Of Your Brand

1. Have A Plan.


Even if you have the most amazing product in the world, if you don’t do your marketing nobody will see it, and unless you have a good plan in place, your marketing won’t work.

First thing with a good marketing plan is to really understand your customers, so many small business owners we speak to, build companies for them, instead of for their customers, and they don’t really know anything about their ideal customers. So, first research and understand who these people are and then this will begin to give you an idea of how best to engage with them and ultimately gain their trust and their business.

Also take a look at your competitors and see what they are doing, it will save you heaps of time in researching things like, what content works best, website features and designs, what social media platforms are more effective, you can really learn a lot from those who have already been successful.

2. Get Your Website Up To Scratch (If You Don’t Have One – GET ONE)


In this modern crazy world, digital is and will continue to be the main central point for the majority of your customer traffic, either directly or indirectly.  Having a good website that is both clear and visually appealing will do wonders, and we can bet the house on the fact that most of your customers – even the ones over the age of 65 – will be going on to a company’s website before they make any decisions to buy.

If you have a website but nothing much is happening there are probably 2 things wrong – either poor User Experience (UX) design or poor marketing, or both. Remember a website is just an online storefront, if you don’t do marketing both offline and online to drive customers to come see your store, then no matter how pretty it is, nobody will see it.

3. Remember, You Can’t Please Everyone.


This statement covers two aspects really – Firstly, content. We are almost 99% sure you won’t create a post that goes viral and you make millions, and we are 99% sure at some point that you will encounter a troll (social media speak for a hater or bully), basically ignore these people and remember you don’t need to go viral to be successful, as long as you post content that means something to your customers, then you will do great.

Secondly, Platform choice. There are so many social media & digital platforms to choose from, each with their own unique way of cultivating social interactions between millions of people. If you tried to post a different version of the same post across all of them, you would probably give up after a few hours and cry into a jar of cookies. If you have done your research, you should have a good idea of what platforms your customers tend to be more active, so try and just stick to those ones, it’s ok to be niche, if you’re a B2B business then probably LinkedIn or Twitter are best, if you’re a B2C business then Facebook, Instagram or TikTok will be a better choice.

So, in a nutshell, have a plan, understand your customers, get a website that works, and then create engaging content that relates to your audience…..Remember you can’t please everyone and have fun along the way.