Investing in social doesn’t just mean hiring one teenager to do everything or post the odd pretty picture, after all you are trying to build a brand community not a picture book, but it doesn’t also mean you have to spend the earth.
Social is all about reciprocity, you get back what you give out, and the majority of it’s a time investment and a commitment to see it through, that’s why here at Beanstalk we believe in the long term relationship, over the short term campaign, we start with organic foundation building, after all you need to grow the grass on the field before you can play football on it.
If you want to find out more about how or even where to start with building up your own tribe, then feel free to give either myself (Matt) or Seb a call and we’ll be more than happy to chat through some ideas.
In these crazy times we all need to help each other. Stay safe.